# Zero Context

> Zero Context is a Singapore studio that creates campaign films and social content with generative AI for brands, or builds the AI production workflow with a client's team and trains them to run it. First cuts in days. Work includes Google Cloud APAC, OCBC, Shake Shack, Great Eastern, Swisse, Pringles, Ogilvy, Wells Singapore and Steigen.

A free audit recommends the route: we create the content, or we build the workflow with your team. We reply within 1 hour on WhatsApp (+65 8975 6767) or at hello@zerocontext.co. Films with dialogue on the site have English captions. Based in Singapore; we work across Asia Pacific.

## Pages

- [Home](https://zerocontext.co/): the reel, the free audit, our generative AI pipeline, original films, services, campaigns for clients, FAQ
- [Discuss your project](https://zerocontext.co/#audit): the audit form (what you are interested in: get content made, build my team's workflow, or not sure yet; name, work email or phone, optional position, what you want to make or fix)
- [Campaigns](https://zerocontext.co/#work): campaign films and social content for Google Cloud APAC, OCBC, Shake Shack, Swisse, Wells Singapore, Steigen and Pringles
- [Our generative AI pipeline](https://zerocontext.co/#ai): five steps, from the first idea to the last cutdown
- [Original films](https://zerocontext.co/#specials): our own series and films, each with an optional breakdown
- [Services](https://zerocontext.co/#services): content production (AI Production, monthly content) and workflows and training (Embedded Agency, team workshops)
- [FAQ](https://zerocontext.co/#faq): brands and projects, pipeline, speed, cost, training, approvals, location
- [Full text for AI assistants](https://zerocontext.co/llms-full.txt): the home page text, as plain text, except one original film that is shown on the page only

## Services

Content production (brief, then production, then delivery):
- AI Production: campaign films (30 to 60 seconds), social content packs cut for every format, skits and episodic series. First cuts in days; final delivery for most films in 2 to 3 weeks.
- Monthly content: a content plan each month, and the films and social content in that plan, made by us.

Workflows and training (your team's needs, then workflow setup, then training):
- Embedded Agency (flagship): our team works inside the client's, leading the content calendar, briefs and production on our generative AI pipeline, with training alongside. Set up in 3 to 4 weeks, then monthly.
- Team workshops: workshops on our process and generative AI, for leaders and teams. A half day, a full day, or 4 to 6 weeks.

Cost: content production is scoped per project; workflow setup and training are scoped to the team. The free audit recommends the route.

## Our generative AI pipeline

1. Concept and script: from a short brief, a script, a shot list and storyboard frames, approved before anything is made. The page shows the real storyboard frames from Google Cloud APAC's "AI Can't Run a Warung".
2. Cast and world: characters, locations and products designed from references and approved as sheets (shown: MAGEKIND's lead and rail-yard location).
3. Previs (planning and visualising the shots before production): every shot blocked in Blender before the shoot (shown: a MAGEKIND shot, previs then final).
4. Performance to picture: real performers filmed simply; AI builds the character and the world around the performance (shown: the same moment of OLOG the Troll, filmed in a plain room and finished in a forest).
5. Post at scale (creating the versions needed for each channel): edit, upscale, clean-up, voice, localisation, and cutdowns into every format and language. Wells The One went out in English and Mandarin, in 16:9 and 1:1; Google Cloud APAC's film in English and Bahasa Indonesia.

## Selected work

- Google Cloud APAC: "AI Can't Run a Warung" (campaign film, 2025; English and Bahasa Indonesia versions)
- OCBC: "Am I a Bad Son?" ft. Lennard Yeong (bancassurance film, 2025; 90, 30 and 15-second cuts, 16:9 and 9:16)
- OCBC Wealth Management (campaign film, 60 seconds, 2024)
- Shake Shack: Sambal LTO (product film, 2022)
- Swisse x Rebecca Lim (campaign film, 2025; 30 seconds in 16:9, 30 and 10 seconds in 9:16)
- Wells Singapore: Wells The One (product film, 2024; English and Mandarin, 16:9 and 1:1)
- Steigen: "Keep Fresh" (TV commercial, 30 seconds, 2023)
- Pringles Grand Slam (15-second spots for Korea and ANZ, 2024, 16:9 and 9:16)

## Original films

- AI Roommates, episode 1, "When is Stealing OK?" (sitcom, 72 seconds): one performer filmed at home with one camera, placed in an apartment set built from sheets.
- MAGEKIND (action series, 52 seconds): cast and rail-yard location designed as sheets, every shot blocked in Blender previs.
- OLOG the Troll (short film, 66 seconds): an AI lesson told as a film; filmed in a plain room, finished in a forest.

## How we work

- Campaign films, social content and episodic series, from script to final cut, with real performers and a world built around them.
- You approve character sheets and previs before anything is final, the way you sign off a storyboard.
- Help your team create more with AI: we set up the workflow and train your team to use it.
- We reply within 1 hour, on WhatsApp.

## Contact

- Email: hello@zerocontext.co
- WhatsApp: +65 8975 6767 (we reply within 1 hour)
- Website: https://zerocontext.co
- Instagram: https://www.instagram.com/zerocontextlabs/ (@zerocontextlabs)